About Chad Sanschagrin
Chad Sanschagrin founded his company, Cannonball Moments, to use the skills he gained as a top-rated home sales professional to empower, motivate, and encourage others to reach their full potential. Relying on his innate ability to relate to anyone and establish relationships of trust and mutual support, Chad quickly became a sought-after leadership and sales coach and an in-demand speaker.
In addition to being an intrepid traveler, an award-winning podcaster, a heavily-booked speaker, and a sought-after coach, Chad is a devoted husband, proud father of two daughters, marathon runner, and an avid reader.
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The book’s story and its structure intertwine to tell Chad’s story, encourage readers to scrutinize their own stories, and analyze how 10 different narrative elements play out in daily life.
Chad's story
Chad is a born storyteller with an uncanny ability to connect on a deep, personal level with anyone, anywhere. Whether you meet him for minutes, hours, or days, you’ll remember him. You may think back on his deep voice, his welcoming handshake, his open smile, or his considerable height—but most of all, you will remember his energy. After spending much of his life struggling with feelings of emptiness and unworthiness, this is a man whose mission in life has evolved into nothing less than contributing to the well-being of every human being he meets. Every morning he gets out of bed and makes good on that promise. That commitment is at the core of every speech he makes, every trip he takes, and every page of Keep Telling Yourself.
About my path
Like a next-gen Tony Robbins, Chad comes from humble beginnings—an unhappy childhood, an unremarkable (at best) academic career, a long series of bottom-of-the-ladder service jobs, and a constant longing to be more and better.
When Chad eventually found career success—as the top new-home salesperson in the country over a stretch of multiple years—he did it by focusing on stories. Each time a family came into his realty office, he imagined the story they’d live out in their new home. In his words, “My mentality was Hallmark all the way.” Long before he defined the beautiful everyday moments of his own life as cannonball moments, he was dreaming them up for everyone he met. That enthusiasm was genuine enough to be contagious—and it translated into sales.
Going from strength to strength in his own quest for self-improvement, Chad started the Cannonball Mindset podcast in 2018. Now in its fifth season, the podcast has featured influential leaders from a broad spectrum of companies, industries, and walks of life, including Gary Vaynerchuk (Gary Vee, best-selling author and founder of VaynerMedia), Kara Goldin (founder of Hint, author, podcaster, and entrepreneur influencer), Chadd Wright (former Navy seal and influential keynote speaker), and many others. The podcast garnered listeners, helped Chad make meaningful and valuable connections, and allowed him to further explore the topics that would become the foundations of his book.
It's all Chad's business
These are some of Chad Sanschagrin's business ventures.
Cannonball Moments
A consultancy that helps train sales teams, coach leaders, and run executive programs to help you achieve things you never thought you could.
Cannonball Media
It's one thing to search what equipment you need. It's entirely different when it's us coming to your location to help you set up a temporary shoot for today, or a permanent one forever.
New Home Sales Connection
Our mystery shopping programs provide simple, objective observations of your new home sales team through the eyes of professional, undercover shoppers.
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